Household saving sentiment hits post‑2008 high

Household saving sentiment hits post‑2008 high

A GfK survey conducted in July 2025 reveals that 34% of British consumers believe it’s a good time to save—up from 27% in June—marking the highest level of saving sentiment since November 2007.
Real disposable income dropped 1% in early 2025, and ongoing pressures from inflation, taxes, and living costs are driving consumers to favour savings over spending.
Increased ISA deposits and cautious consumer confidence are signalling a return to recession‐era behaviours, with analysts warning of further fiscal challenges ahead.
This trend is highly relevant to UK audiences plotting budgets in uncertain times.

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