Virgin Voyages' newest ship, the Brilliant Lady, marks a bold departure from traditional cruise experiences, targeting millennials and Gen X adults who seek a lively, entertainment-rich getaway without children onboard.
This 17-floor vessel offers an 'adult playground' encompassing dynamic shows like immersive murder mysteries, neon-fuelled UV dance parties, and 1920s-themed supper clubs.
Dining options exceed 20 unique eateries ranging from Spanish-American tapas hotspots (Rojo by Razzle Dazzle) to Korean BBQ Gunbae with interactive drinking games, as well as a modern food hall and avant-garde tasting labs.
The ship prioritizes not only fun but also sustainable travel with owned solar panels and eco-conscious facilities.
Cabins range from mood-lit sea terraces with red hammock chairs to luxe RockStar Quarters with designer interiors by Tom Dixon.
Beyond revelry, the ship includes wellness offerings such as yoga, meditation, and a top-deck running track boasting panoramic ocean views.
Virgin's innovative approach eschews drinks packages, opting for a prepaid Bar Tab system to maintain cocktail quality.
It aspires to be a boutique hotel-at-sea experience that blends partying, luxury, and environmental mindfulness.
The Brilliant Lady embarks from New York in September 2025 and offers diverse itineraries including Caribbean and Alaskan voyages through 2026.
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