Brighton & Hove Albion announced Jason Ayto as their new sporting director following David Weir’s departure, with Mike Cave promoted to technical director, as part of their 2030 refresh strategy.
Ayto, previously at Arsenal, brings experience in multiple roles and multilingual skills (Portuguese, Spanish, English), earning praise for his transfer work.
Cave, a four-year club veteran, steps into a key role.
Former player Warren Aspinall expressed surprise at Weir’s exit, while BBC’s Jonny Cantor highlighted the long-term nature of these appointments, expecting fresh ideas to enhance the club’s operations.
The moves coincide with new technology leadership, signaling an exciting period for Brighton’s development.
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