Creative businesses in the North West receive a 25m government boost to grow and attract investment, part of the Creative Places Growth Fund.
Liverpool City Region and Greater Manchester join four other UK regions each getting 25m, focusing on film, TV, music, and video games.
Culture Secretary Lisa Nandy, at Labour's Liverpool conference, emphasized unlocking talent everywhere.
The Creative Industries Sector Plan, announced in June, invests 150m outside London.
Funds split across regions like North East, West of England, West Midlands, and West Yorkshire to drive growth.
Nandy highlighted creativity's postcode-free nature, citing examples from Liverpool to St Helens.
The fund supports professionals with finance, mentoring, networking, and skills programs over three years from 2026.
Local mayors will aid communities.
Nandy committed to tailored growth, rejecting one-size-fits-all.
Get in touch for Merseyside stories via BBC Merseyside on social media or WhatsApp.
Related stories include February 2024 updates.
This initiative aims to make regional creative industries world-class, fostering innovation and investment.
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