Norwich City Council unveiled a £10m high street revival plan on September 22, 2025, to boost footfall and support local businesses.
The initiative includes pop-up shops for independent retailers, pedestrian-friendly zones, and monthly cultural events like art fairs and live music.
Eastern Daily Press reports a 25% vacancy rate drop since 2024, with new cafes and bookstores opening.
The plan, funded by local and national grants, draws inspiration from successful schemes in Bath.
Community feedback highlighted parking concerns, addressed with subsidized rates.
The project aims to counter online retail’s impact, with 60% of new businesses owned by women or minorities.
Newsletters provide event schedules.
Norwich’s approach reflects a national push to revive high streets, blending commerce with culture to create vibrant urban spaces, potentially influencing other small cities facing retail decline.
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