Domino's, the pizza takeaway group, is expanding its menu to include fried chicken with the launch of its new offering, 'Chick N Dip'.
This move comes after more than a year of development and is seen as a direct challenge to fast-food rivals, particularly KFC and US-based Wingstop, which have recently embarked on ambitious expansion plans in the UK.
The pizza chain, which had previously considered buying Wingstop UK, will trial Chick N Dip across 187 stores in the north-west of England and Northern Ireland.
The new brand will feature a range of chicken tenders, wings, and boneless bites, accompanied by a choice of nine different dips.
A spokesperson for Domino's, Andrew Rennie, described Chick N Dip as a 'bold new chapter' and a 'significant growth opportunity' for the UK and Ireland business.
The company believes the combination of its 'fantastic new product,' millions of 'loyal customers,' and 'trusted delivery model' will make Chick N Dip a 'powerful new growth lever' for the business.
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